The IMPACT collection was born from an obsession with statement shirts that capture the lighthearted and joyful millennial spirit of the 2010s. A fascination with language and its ability to convey an entire worldview with only a few words kindled the desire to compress that energy into a t-shirt. This project is the romantic attempt to distill the spiritual and philosophical sensibility of an era of unironic fun, carefree self-expression, naivety and femme whimsy.